Behind the Scenes of Biotyspa’s First-Ever Community Trial
You helped us craft our most loved skincare yet — here’s how.
Late 2024, we launched something we had never done before: a Community Trial Program, where a select group of Biotyspa customers were invited into the heart of our product development process.
This wasn’t a traditional focus group or a simple product test. It was a collaborative journey, one that spanned over two years and shaped every detail of our new Hydrating Lotion. Here’s what really happened behind the scenes.
Straight from the Lab, Into Your Hands
To begin the trial, we sent out two unreleased lotion formulas, lovingly labeled Sample A and Sample B, directly from our lab benches — no filters, no packaging, just pure skincare innovation. Our goal? To capture your unfiltered thoughts, reactions, and preferences.
We didn’t want glossy feedback after months of marketing polish — we wanted the real deal, straight from your bathroom shelves and morning rituals.
Scan, Test, Share
Each pouch came with a unique QR code, unlocking a short but powerful survey. Participants were asked to rate the scent, texture, absorption, and overall experience of each formula. These were not one-size-fits-all questions — they were designed to help us understand how the lotion performed on your skin, in your routine, and in your environment.
We wanted to know everything:
• How quickly did it absorb?
• Did it feel nourishing or greasy?
• Which scent lingered beautifully — and which didn’t?
The community shared openly. And we listened.
Your Voice, Your Formula
Every response — hundreds of them — was read by our product development team. We created spreadsheets, ran pattern recognition, and even debated internally when opinions conflicted. This wasn’t about choosing a “winner.” It was about building a formula that harmonizes your needs with our vision.
Your real skin stories, concerns, and desires directly informed our next steps — from reworking the viscosity to adjusting the natural fragrance and refining the skin-feel finish.
It was one of the most rewarding and transparent product creation journeys we’ve ever embarked on.
Two whole years
The original formula took over 12 months to design and test internally. But once we had your feedback, we spent another year refining it. Not with big changes, but with subtle, smart tweaks.
That’s the power of co-creation. The final product you see now — the Biotyspa Hydrating Lotion — is a blend of our skincare philosophy and your lived experience.
What Comes Next?
Our Community Trial program isn’t a one-off. It’s the future of how we want to build skincare: with you. We’re already planning our next co-creation journey — and this time, it might be even bigger.
Want to be part of it?
Stay tuned, subscribe to our newsletter, and follow us on Instagram. This is just the beginning.
